EA Licenses NVIDIA PhysX Technology

To make it available as a development platform for its global studios

Santa Clara, California-based graphics chip maker, NVIDIA, has announced today that Electronics Arts, one of the leading worldwide game design companies, has licensed NVIDIA PhysX technology, which the gaming company will make available throughout its studios worldwide. Basically EA will now be able to take advantage of NVIDIA's PhsyX technology, which the game development company is likely to incorporate in some of its upcoming titles.

"PhysX is a great physics solution for the most popular platforms, and we're happy to make it available for EA’s development teams worldwide," said Tim Wilson, chief technology officer of EA’s Redwood Shores Studio. "Gameplay remains our number one goal, with character, vehicle and environmental interactivity a critical part of the gameplay experience for our titles, and we look forward to partnering with NVIDIA to reach this goal."

With the use of NVIDIA's technology, games that will be released by the company are expected to provide the user with a more realistic gaming experience, as in-game physics will enable different objects to react similarly to their correspondents in real life. Upcoming EA games, taking advantage of the PhysX technology, will provide a better quality when played on a GeForce-enabled desktop system, as GeForce GPUs can handle 10 to 20 times more visual complexity than what's possible on traditional platforms.

"PhysX offers tremendous benefits to developers and gamers and we are thrilled Electronic Arts has chosen PhysX to bring new levels of realism in their games," said Ujesh Desai, vice president of GeForce desktop business at NVIDIA.

In an attempt to demonstrate the difference in video quality enabled by NVIDIA's PhysX solution, the green company has uploaded a video demo from one of EA's most anticipated game titles for 2009, namely Mirror's Edge. In the video, the difference in quality is made obvious by the rendering of various parts of the game with PhysX disabled on one side, and enabled on the other. If you want a glimpse of the January 2009 Mirror's Edge, you can check out the video here.

EA Licenses NVIDIA PhysX Technology

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