Friday, September 23, 2011

New Steve Jobs Book Announced, Launches this Fall

Agate Publishing of Evanston, Ill., has worked up this 160-page book chock full of Steve Jobs quotes and they plan to release it this November, about the same time Walter Isaacson’s official Steve Jobs biography comes out.

Featuring quotations sourced from various interviews, public appearances and writings during his time with Apple and away from Apple, "I, Steve: Steve Jobs In His Own Words" is considered to be a companion to Isaacson's bio, Doug Seibold, Agate's publisher, said.

"I very much see the book as an homage to Steve Jobs," said Seibold, according to ABC News, "and what really drew me to the project was the realization that Jobs is indisputably the most remarkable business figure of the past three decades, and that there was real value in collecting his public statements for the sake of all those people who will find insight and inspiration in them."

The report doesn’t say much else about the book other than Seibold had planned a later release of the book, but that he recently moved up the publication, as did Simon & Shuster, the publisher of Walter Isaacson’s Steve Jobs bio.

The piece then includes a number of famous quotes from the former Apple CEO, such as one from a D5 Conference (All Things Digital) in 2007, when Jobs said: "We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. … That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them."

Jobs has always been vocal about his company’s ultimate goal of simply making great stuff, and he probably never voiced it better than in February 2008 when, according to CNN Money’s Fortune magazine, he said: "We do no market research. We don't hire consultants. … We just want to make great products."

A quote from February 1996 when Jobs pinpointed competition’s lack of innovation is also given.

According to Wired magazine, Jobs blamed their failures on not having a very diverse experience, noting that “The broader one's understanding of the human experience, the better design we will have.