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Sunday, June 13, 2010

Western Digital Intros My Book Studio LX External Drive

Bundles SmartWare software for backup

Western Digital , one of the world's leading vendors of storage devices, announced today the debut of its new line of My Book Studio LX external drives, aimed at graphics professionals and photo editing enthusiasts. The new product has been designed to seamlessly work with Apple's iMac, G5 or MacBook Pro computer systems, providing users with a choice for two connection interfaces, including the fast FireWire 800, in addition to traditional and now old USB 2.0 interface. The device is available in 1TB and 2TB capacities and offers a number of features focused on providing the end-users with support for their data backup.

“When choosing the right hard drive, creative professionals look for high-quality materials, maximum speed and visual appeal to complement their creative toolkit. The My Book Studio LX drives offer high-speed Firewire 800 performance and a design that will look right at home next to their G5 or MacBook Pro computer,” said Dale Pistilli, vice president of marketing for WD's branded products group. “With the customizable e-label, My Book Studio LX drives help videographers, photographers and graphic designers create, organize and locate their clients' valuable content, no matter how many drives are in their studio.”

As with other Western Digital external drives, the new My Book Studio LX has been featured with the WD SmartWare software. It comes as an optional application that allows the end-user to set-up continuous and automatic backup, control over the drive's e-label display and the management of passwords and other settings. The drive weighs-in at about 1.18 kg and will be compatible with Apple Time Machine, according to the Lake Forest, California-based storage vendor.

The new drive from Western Digital also features WD GreenPower technology and will be available in 1TB and 2TB capacities with a 3-year limited warranty. The MSRP for the new drives is set at US$199.99 and US$269.99, respectively.

Western Digital Intros My Book Studio LX External Drive

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